Institute of Mathematics for Industry


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Sensor, Big Data and Marketing

Hold Date 2018-02-14 16:45~2018-02-14 17:45

Place IMI Auditorium (W1-D-413), West Zone 1, Ito campus, Kyushu University

Object person  

Speaker Katsutoshi YADA (Kansai University)

The IMI Colloquium in February
Date : Wednesday, 14 February 2018
Place : IMI Auditorium (W1-D-413) (4F, West Zone 1, Kyushu University)
Speaker : Mr. Katsutoshi YADA (Kansai University)
Title : Sensor, Big Data and Marketing
Abstract :
The new IoT devices such as a sensor, continuously generates dynamic, non-structured data and provides us with rich information on the varied status of events in conventional black boxes. The new data creates a lot of added value due to unique modeling. This lecture will introduce marketing applications focusing on big-data for business, and looks at obstacles to creating added value through examples.

IMI Colloquium Report